The Future is Calling – Next-Gen Lab Innovation | HSE•AG

MarketingKampagne-Phase4-ContentImage1

But how do you make the case internally?

That’s where the HSE•AG Business Case Tool comes in.

What You’ll Get

A clear, Excel-based tool to help you:

Model the decline of legacy product sales
Forecast growth for next-generation versions
Estimate project cost and duration
Calculate NPV and payback time
Compare best- and worst-case scenarios
Designed to support strategic conversations with finance and executive leadership.

Watch HSE experts Felix Westhoff, Fabian Eckermann, Michael Kühni explain why next generation projects are not a risk, but an opportunity, how target costing can ensure the right priorities and how the user interface can be designed to provide a superior customer experience. In just 40 minutes, you will gain invaluable insights into Next Gen product development.

Meet the Speakers

Felix Westhoff
Head of Project & Quality Management HSE•AG

Leading HSE•AG project management and quality department, Felix Westhoff oversees the delivery of customer projects from initial request to the final product. He is driven by the search for the best possible solution that satisfies the customer requirements. Experience and Expertise Felix Westhoff has been a project manager since 2005 of development projects in the field of medical devices and life science automation. He is experienced in international, multi-site project management, and has collaborated within companies ranging from institutes & startups to global operating international enterprises. He is qualified in IVDR, MDR and FDA systems and process development in a regulated environment. Mr. Westhoff holds a Dipl. Ing. from Mechanical Engineering at Fachhochschule Aachen, Germany.

Michael Kühni
Senior Mechanical Engineer HSE•AG

Michael Kühni is a Senior Mechanical Engineer at HSE•AG with a passion for applied product design. He is convinced that engineering should have an impact on everyday life. At HSE•AG, he combines his versatility with pragmatism to find practical solutions for life science customers.

Experience and Expertise: Michael Kühni has broad skills and experience in the lab automation fields, from early-phase concept development to industrialisation. He is familiar with toolsets such as ideation methodologies, 3D modelling and rapid prototyping, which he has applied in many engineering projects. A certificate in didactics complements his skills.
Education: Michael Kühni holds a Master of Science in Mechanical Engineering from ETH Zurich.

Fabian Eckermann
Head of Systems Engineering HSE•AG

Fabian Eckermann generates simple innovative concepts to solve complex problems using HSE•AG’s exceptional unique expertise and know-how. He is thrilled to transform technology into real tools that can help discover things never seen before as well as improve medical advancement. Experience and Expertise Fabian Eckermann is an expert in leading cross functional and multisite project teams for complex products from the idea to launch. Dr. Eckermann has worked in medical device and life science project management since 2008, managing projects with companies ranging from start-ups to global international enterprises. Dr. Eckermann specializes in MDR and IVDR systems and process development in regulated environments. Dr. Eckermann holds a Dr. Dipl. Ing. Material Sciences from ETH/EMPA as well as a Dipl. Ing. Material Sciences from ETH, Switzerland.

Alexis Tzannis
Head of Business Development Manager HSE•AG

Alexis Tzannis is the Head of Business Development at HSE•AG. He believes that top. Level engineering combined with superior understanding of laboratory workflows are crucial to develop cutting edge life science tools. Experience and Expertise Alexis has extensive experience in the life science and diagnostics industry and has spent 15 years guiding microfluidic products from concept to industrialization for life-science and diagnostic applications such as NGS, Organ-on-a Chip and other. He is passionate about international business and has experience working in Europe, North America, South East Asia and Japan. Dr. Tzannis holds a ph.D from ETH Zurich in physical chemistry and a Master of Science in electrical engineering from the Technical University of Copenhagen.

Together, they’ve contributed to the success of numerous lab technology products used worldwide.

NextGenCaseStudy-image

The Future is calling: Will you answer?

Our case study presents three examples where HSE•AG developed next-generation products that drive sales growth, increase pricing power, and reduce production costs.

With deep expertise in molecular biology, cell analysis, fluidics, and optics, we understand your workflows and challenges. Our operational excellence ensures seamless execution - from concept to industrialization - so you stay ahead of the curve.

DOWNLOAD CASE STUDY